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Search Engine optimization

AMAR Sir

WHAT IS SEM? click here

Most internet users use search engines to find information, products and services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
SEM techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that their online marketing is producing.

SEM {Search engine marketing}

involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
O Search Engine Optimization (SEO) of your website
O Pay per Click Keyword Advertising (PPC)

WHAT IS SEO?

Search engine optimization is a process through which we can improve our web site or web page's ranking's through a keywords and key pages in (SERRS) .This is called Search Engine Eoptimization.
It is devied into the two type-

O On Page Optimization
O Off Page Optimization

WHAT IS ON-PAGE OPTIMIZATION?click here
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density,etc.

WHAT IS OFF-PAGE OPTIMIZATION?

Off-Page optimization refers to the ranking factors that are usually out of your control. The most important off-Page factor is the links to your web site. Link Buildings are part of Off Page Optimization.

WHAT IS PPC? click here

Pay-Per-Click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advert you have placed in a search engine’s results. Therefore, you only pay each time someone visits your site.

On-site SEO

1. Original and Attractive Title
2. Attractive Description
3. H1 / H2 tags
4. Image Alt Tags
5. Content Fixing
6. SEO Copywriting
7. Robots.txt
8. Sitemap.xml
9. Static Sitemap
10. Breadcrumb
11. xhtml/w3c Validation
12. Browser Compatibility
13. Page Size and Load Time
14. Canonical Issue Fixing15. MOD Rewrite
16. Duplicate Content Fixing
17. Broken Link and 404
18. IP location
19. Spider Simulation
20. Google Analytics
21. Google Webmaster Central
22. Script Optimization
23. XML RSS Feeds
24. Spider Friendly Navigation
25. Source Code Optimization
26. Pod Casting
27. Search Engine Reputation Management (SERM)

Off-page SEO

1. SE Submission
2. Directory Submission
3. Article Submission
4. Blog Submission
5. Social Bookmarking
6. Video Submission
7. Software Submission
8. Googlebase Submission9. Forum Posting
10. Contest Submission
11. Threeway Linking
12. Paid Links
13. Link Bait
14. E-book Submission
15. Press Release Submission
16. Reciprocal Link Building

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